Return on Experience
Return on Experience reflects the fundamental belief that explains the success of the world’s leading companies: that all human progress has been the result of a progression of successful design outcomes, and that design is therefore integral to all we do. This book dissects 12 themes that all professionals involved in the business of experience design will encounter. Themes such as risk, empathy, differentiation, and complexity. The human-focused insights revealed are those behind the iconic design projects that are yielding extraordinary business results—by first creating extraordinary human success.
Design defines human progress.
“ Tim Kobe and Roger Lehman have written what may be the definitive book on Experience Design” - INSEAD Business School
Design is part of a Conversation
Return on Experience captures the dialogue that is taking place with the world’s most successful people and companies. More than a single path, it reflects the beliefs and practice of the incredible business leaders, designers, colleagues and collaborators we are fortunate to design with.
Q&A
Presented in a question and answer format to give additional insight and context, Return on Experience will be at home on the shelves of designers and artists as it is on those of business leaders and educators. Far from being another treatise on the do’s and don’ts of design or business, it offers a reflection on how we should see design, and how we can make sense of the things it creates.